Cook Well from Waitrose,
UI and UX design.

Waitrose Cook Well
Waitrose Cook Well

Cook Well is a new food subscription service from Waitrose. Customers pick from a selection of weekly curated recipes and the raw ingredients with cooking instructions are then delivered to their door.

Prior to launching Cook Well we often performed research sessions to understand what a Waitrose subscription service should offer. I also ran Google Sprint style team sketching sessions. All of this helped to shape the offerings general direction, brand and online experience.

Leveraging the Waitrose brand, known for it's quality produce and high values, proved very useful when idea generating. Throughout my time on this project it was clear that opportunities are abundant for Cook Well.